Our stores draw from e-commerce giant Amazon’s organizational logic, where same products are divided and randomly distributed throughout the center under the assumption that they are easier to find when there are more spread around. Our stores for shopping, or rather renting, are small in scale and distributed randomly throughout Infinity Mall so that there are multiple smaller versions of each store. Under the same principle, consumerism is encouraged as you are more likely to stumble upon certain stores and products- and stumble upon what you're looking for and then some.

 

The fulfillment center logics are translated into the organization of stores in rows of small shops. This new iteration of shopping architecture with random logics allows for not only greater variety of retailers and products, as with online, but is also more beneficial to retailers as more consumers will happen upon their stores to borrow goods. Furthermore, these excitingly overwhelming floors rely on signage, painted skies on ceilings, benches, paved floor tiles, and more to replicate fun and ideal shopping environments to make this new consumerism an appealing attraction like consumerism should be.